![]() In Netflix’s case, for instance, the crimson red is complemented by a darker ruby shade.Īnother way to pick a secondary color is to pick a contrasting hue. Hint: analogous shades would sit beside each other in a color wheel. When choosing this hue, you can pick an analogous color or one that’s close to the base hue. PayPal, on the other hand, uses two shades of blue equally.Īfter setting the base, it’s time to choose your secondary color or accent. For instance, Mastercard uses both red, orange, and yellow-orange. There are instances, however, when brands choose more than one hue as a base. For example, Netflix uses crimson as a primary color, while Spotify uses green. Pick your primary, secondary, and neutral colorsīased on the first two factors, pick a primary color or a hue that reflects the brand’s strongest trait. Luxury brand color palette examples, on the other hand, are usually built around muted shades, such as navy black, grays, or black.ģ. For instance, many restaurants choose to include red, orange, and yellow hues in their color branding as these stimulate the appetite. Take note, though, that this aspect is also tied to color psychology. Doing your research will help you develop a palette that’s uniquely yours without looking out-of-place within your industry. The goal is not to copy their style but to be more in touch with the industry and market. Check brand colors within your industryĭo a little snooping and look at the branding colors of your competitors. With that in mind, it may not be a good move to build a color palette with bright red hues if you’re trying to create a meditation app.Ģ. For instance, red evokes passion and excitement, while green stands for nature, growth, and stability. ![]() After all, you need to express your identity to your audience using hues. ![]() In addition to that, it’s also vital to be aware of brand color psychology. How can you describe your brand in three words? What can you offer that other players can’t or don’t? Knowing the answers to these questions will set you off to a good start. Here’s a step-by-step guide you can follow in coming up with branding colors that are relevant to your business.īefore you can begin your quest for the best color palette, you must first establish your brand identity. Now that we’ve established why choosing a palette should be part of your business checklist, let’s move on to a crucial matter - how to choose brand colors.
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